David Wallace

Helping businesses get the most out of their sales efforts.

What if You Could …

Ideal Customer

Identify your ideal customer with laser-like precision so you only pursued those organizations likely to do business with you?

Move

Move your prospect from indecision to decision, even if they weren’t thinking about making a change prior to meeting with you?

Deliver

Deliver your message in such a memorable fashion that even if your customer wasn’t ready to move forward for 3, 6, or even 12 months, they would remember your conversation, remember they needed to change, and know they needed to change with you?

Schedule FREE Initial Conversation

When it comes to achieving your sales goals, do you know what is causing you to fall short?

Download this free eBook to crack open your sales process and make sure the key elements are solidly in place to take you to the finish line faster.

The rules of the game have changed.

B2B Sales are more complicated than ever. Not only do you need to make sure you’re only spending time on those prospects that are a match to your ideal customer profile (you do have an ideal customer profile?), but you need to have the situational fluency to tailor your conversation to your specific circumstance. The old “one-size-fits-all” approach where you engage prospects and customers alike with a provocative and disruptive message doesn’t work. The science of decision-making and extensive research shows that while you must prosecute and contaminate the status quo when you are in customer acquisition mode, that’s the last thing you want to do when in customer retention mode. After all, you’re the status quo, why would you want to disrupt yourself? 

If you are experiencing the following then we should talk:

  • A bloated pipeline that’s not converting
  • Too many dead-end proposals
  • Losing business to the dreaded “no decision”
  • Smaller average sale size than what you want
  • A high cost of sales and not enough ROI
  • Ineffective onboarding for new salespeople
  • Longer, or lengthening, sales cycles
Does your approach to sales need a tune up? Find out how Bay Ridge Consulting Group can help.

Start the conversation TODAY:

(414) 375-0253

Questions?

Latest Blog Posts

Find valuable insights and tips in the area of sales on David’s video blog, Wallace’s Words Of Wisdom. Each week, David shares new ideas for creating a better sales C.Y.C.L.E.

 

Does a bike fit relate to business/

Does a bike fit relate to business/

Recently I had a bike fit. It made me think about the parallels between business and/or sales and riding your bike. My fit was done by Phillip Godkin at Wheel & Sprocket using the Guru Bike Fit System (pictured above). Please check out this video for some...

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More Grabbers

More Grabbers

Just over a week ago I shared a couple of grabbers that work well in many situations - break-in emails, voice mails, video emails, proposals, and RFP responses. I also said there are many grabbers that you can use. This time I'll highlight two that are powerful. They...

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Spice up your stories

Spice up your stories

A couple of posts ago I share some insights from Gair Maxwell’s “Big Little Legends.” In the book, he writes about something near and dear to my heart - storytelling. However, the challenge for many is just getting the chance to tell your story. So, how do you stand...

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Client Testimonials

“BRCG offered constructive and insightful advice and guidance. As my company looks to dramatically increase our business over the next several years, our partnership with BRCG is key in allowing us to do so.” 

Charles Engel President & CEO, Engel Tool & Forge
Charles Engel

“The majority of SBO’s and Solopreneurs fear selling, are intimidated by it, or just don’t know how to effectively approach it. If you are struggling selling your service or product, no matter if it’s you doing the selling or your have a sales team, do yourself a favor and reach out to Dave. He’ll help you first bring clarity to who your ideal customer is, identify who truly makes the purchasing decisions, and how to turn your selling message from what you do to what value you deliver. Just by following his simple strategies you’ll become more comfortable selling, target the right customers, and convert more sales. “

Dave Rebro DRCS Solutions
Dave Rebro

“Dave is a first class business development executive, constantly seeking high levels of value for his clients and focused on developing long-term relationships. Whether you are on the client side or the internal side, Dave will treat you with respect, listen to you, provide valuable insight and partner with you to achieve great things. Don’t miss an opportunity to work with Dave!”

Jennifer Boren National Association of Insurance Commisioners, Program Manager
Jennifer Boren

“David is one of the finest, most professional and ethical individuals that I have ever worked with. His goal was always to help our clients become more successful and constantly sought ‘win-win’ opportunities. Dave is intelligent, understands technology but most importantly understands people. Working with David was one of the highlights of my career.”

John Howman Management Consultant & TEC Chairman
John Howman

“Dave epitomizes professional selling and account management. During the time we worked together at Maryville Technologies he continually demonstrated an intense focus on client needs and an uncommon ability to find creative solutions to customer problems. Dave’s integrity, resourcefulness and genuine desire to see clients succeed results in the kind of trust-based client relationships few salespeople ever attain.”

Peggy Stauder Zielinski Company, Director of Marketing
 Peggy Stauder

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6344 N. Bay Ridge Ave. Whitefish Bay, WI 53217

414-375-0253

info@bayridgeconsultinggroup.com