With only a few minutes to spike your prospect’s attention, you need to have tools at your disposal to capture and keep their attention. Science tells us that you must capture your prospect’s attention at the beginning of a presentation with something the delivers insight in a unique way. Most sales professionals know that. Why then, do they insist on starting their presentation with information that’s all about them, instead of making it the customer’s story?
Equally important is continually spiking your prospects attention during the meat of your presentation. Check out this video for some scientifically proven ways to re-engage with your audience throughout your presentation, ensuring they stay focused on your story – which is really their story – and move from indecision to decision, leaning strongly in your direction.
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