In her 2015 bestseller “Presence“, Harvard Psychologies Amy Cuddy shares that when you’re meeting someone for the first time, they have two questions:

  1. Can I trust this person?
  2. Can I respect this person?

This flies in the face of what most salespeople think they need to portray in their initial meeting with a prospect. Most salespeople think they must first demonstrate their competence. Check out this video for a different perspective.

You can find Amy Cuddy’s book here

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