Once you’ve documented results to your existing customer, what’s next? Go for the close? Turns out, that isn’t the right thing to do. And the science behind it not being the right thing to do comes from none other than Nobel Prize-Winning psychologist and economist Daniel Kahneman, notable for his work on the psychology of judgment and decision-making, as well as behavioral economics. Check out this video to learn more.
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Much of this content is courtesy of Corporate Visions’ research
