Just over a week ago I shared a couple of grabbers that work well in many situations – break-in emails, voice mails, video emails, proposals, and RFP responses.
I also said there are many grabbers that you can use.
This time I’ll highlight two that are powerful. They are powerful because they are memorable, so much so that they can be a blessing or a curse.
If done well, these grabbers will captivate your audience and set up the point you’re trying to make.
However, if done poorly, their memorable nature will work against you and create the exact opposite impression.
That means that using these grabbers requires planning and practice. Now, this is nothing new – the grabbers presented last week, the Number Play and Words in Common, also require planning and practice. But due to their memorable nature, it’s even more important with these types of grabbers.
As you recall from last week, when coming up with a grabber, make sure you are crystal clear on the point you want to make first. Then, with that point as your focus, construct your grabber.
The grabbers I’m referring to are a Prop and the other is a Personal Story.
Props are powerful because they engage multiple senses. Examples of props could include someone as obvious as your product, depending on what that product is. I’ve seen, and used, props such as Legos, currency, magic pieces of rope, a garbage can of trash, and a simple piece of paper. Whatever prop you use, make sure you practice enough so you can deliver your story using your prop flawlessly.
The second is a personal story. I’m not going to give an example of a personals story, but rather will give you some basic rules. I’ll share those rules in the video – nice teaser, right?
As with the Number Play and Words in Common, use of these grabbers will enhance your story and create a memorable experience for your audience. Use them well and have fun.
If you’d like to learn more, click HERE or call me at (414) 375-0253
