Successful sales conversations require you to share the capabilities of your product or solution. However, if you just right to what your product is, you miss the opportunity to make your customers the hero. Instead, by leading with a detailed description of your product or solution, you make that the focus of your conversation.
Rather than lead with what your product is, help your prospect understand what they can do better or differently as a result of having your product or solution. That makes your sales story about your prospect and their success instead of all about you. You’re a professional, you know that deep down, your prospect doesn’t really care about your ‘stuff’, they care about their goals, their critical business issues, and if what you have can address them. Speak to that.
For more information, contact us, or call (414) 375-0253
