If you’ve been in business for more than 15 minutes, you’ve dealt with objections. Whether it’s with your staff, your investors, or your customers, objections are a natural part of business, especially sales. What’s not natural is how you handle those objections. There are loads of books on handling objections, some very good and others, well, not so much. In this video, you’ll learn about a fundamental aspect of dealing with objections.
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