That’s the way we’ve always done things around here!
“Well, that’s the way we’ve always done things around here.” How many times have you heard that – even now? Once is probably too many times. Status Quo Bias is a powerful force that drives us to just keep on doing what we’ve been...
Client Retention
Most companies spend most of their sales and marketing efforts on client acquisition. Studies indicate that 80% of all material is about client acquisition. Yet sales and business leaders know that 70+ percent of their business comes from existing clients. So...
Customer Stories
A great customer story (or several) is one of the best selling tools at your disposal. However, most customer stories lack one key ingredient – the before data. If you remember from my previous blog/vlogs/etc., one of the key triggers for the decision making...
Remote Selling as the New Normal
The reality that we live in today means we’re going to be utilizing remote selling more than ever. Not only is it here now, but there are a lot of business leaders that believe it’s going to continue as we move forward, at least at their organization, if...Connect With David
