No One Wants To Change
The research is pretty clear – your prospect does not want to change what they are doing. Why? Human nature. Despite all the talk about how we want and embrace change, it’s human nature to be averse to change. Daniel Khaneman won a Nobel Prize with his discovery...
Tobacco, Leeches, & Cocaine
Tobacco, Leeches, and Cocaine. At one time all three were thought to have medicinal value. Research and science proved those thoughts wrong. Too many times people get upset when the facts get in the way of a good story. Same with some sales conversations. For the...
Checklists
Do you use checklists in your sales process? If so, great. You know how effective they are. If not, why not? There is a mountain of evidence that suggests that checklists are more than just todo lists. Check out this video for more information. And to order the book...
Teamwork, Tenacity, and Humility
Sales and long-distance bike riding have more similarities than you might think. Both require teamwork, tenacity, and humility. Check out this video from more. To contact Bay Ridge Consulting Group, click here or call (414) 375-0253Connect With David
