by David Wallace | Feb 3, 2020 | Uncategorized
When asked why their customers buy from them, I hear from my clients, and others, things like: “We have great customer service.” “We are customer-focused and have great subject matter experts.” “We make hard to engineer parts to exacting standards using...
by David Wallace | Jan 27, 2020 | Uncategorized
The research is pretty clear – your prospect does not want to change what they are doing. Why? Human nature. Despite all the talk about how we want and embrace change, it’s human nature to be averse to change. Daniel Khaneman won a Nobel Prize with his discovery...
by David Wallace | Sep 26, 2019 | Uncategorized
Tobacco, Leeches, and Cocaine. At one time all three were thought to have medicinal value. Research and science proved those thoughts wrong. Too many times people get upset when the facts get in the way of a good story. Same with some sales conversations. For the...
by David Wallace | Aug 28, 2019 | Uncategorized
Do you use checklists in your sales process? If so, great. You know how effective they are. If not, why not? There is a mountain of evidence that suggests that checklists are more than just todo lists. Check out this video for more information. And to order the book...
by David Wallace | Aug 13, 2019 | Uncategorized
Sales and long-distance bike riding have more similarities than you might think. Both require teamwork, tenacity, and humility. Check out this video from more. To contact Bay Ridge Consulting Group, click here or call (414) 375-0253
by David Wallace | Aug 7, 2019 | Uncategorized
Sometimes it feels like you’re in boiling water. And how you react to that pressure determines whether you’ll be successful or not. Will you let it stop you or will you use it to transform you? Check out this video for some ideas. To contact us,...