Change Your Talk Track
“That’s the way it’s always been done around here.” I’m sure you’ve heard that expression before. Maybe you’ve even used it yourself. Status Quo Bias. That’s the usually irrational, or at least stubborn, behavior that often gets in the way of moving forward. We’re so...
Ugly Truth
There’s an ugly truth about customer relationships. You think your customers care about you. Guess what? They don’t! I know, that can’t be true, but it is. The truth is they care about themselves. To learn more, check out this video. To contact us,...
Don’t depend on Anecdotal evidence
If you’re like many, you rely on anecdotal evidence. But, depending on evidence that isn’t backed up by data, data acquired using the scientific method, isn’t always the best way to go. Check out this video for more information. To download the...
Challenge Your Status Quo Bias
It’s one thing to challenge the status quo bias of your prospects and customers. It’s quite another to challenge your own status quo bias. Check out this video for some thoughts. To contact us, click here or call (414) 375-0253
Great Stories
On April 1, 1985, one of the great stores of all time was told. It was an April Fool’s hoax by George Plimpton from Sports Illustrated. Plimpton told the story of Sidd Finch, a mysterious baseball phenom who was going to bring glory to the New York Mets. When...Connect With David
