Sharing Insight to Persuade

When you talk to your customers or prospects, do you share insights, or just ask a lot of questions? Check out this video for some interesting information. To contact us, click here or call (414) 375-0253 To access the research discussed in the video, click...

Small Changes Can Equal Big Results

Small changes can equal big results. The idea that people have to make big sweeping changes to get different results is outdated, and frankly, false. Instead of focusing on 10 things, or if you are a business leader, instead of giving your team a laundry list of...
More Trust and Respect

More Trust and Respect

Here is some more about trust and respect in your business relationships. Do you think your prospect or customer cares about what you are selling or what they are buying? if you said what you are selling, then you need to check out this video for a different...
Trust and Respect

Trust and Respect

In her 2015 bestseller “Presence”, Harvard Psychologies Amy Cuddy shares that when you’re meeting someone for the first time, they have two questions: Can I trust this person? Can I respect this person? This flies in the face of what most salespeople...
Customer Stories

Customer Stories

If you’re in sales you know how important customer stories are in providing proof of the value you claim your product or solution will deliver. It’s not enough to tell your story, you need attestation. Customer stories provide that. But, what makes a good,...
It’s Not Your Story

It’s Not Your Story

It’s not your story. What does that mean? It means when you’re talking to a prospect, or even a customer, the story you tell should not be all about you, your product or solution The story needs to be your prospect’s story. It’s about what they...