Preference Stability – the first step in reinforcing Status Quo Bias
When trying to retain a customer, you need to do several things. Most importantly, you can’t have a conversation with the same intent – disrupting the status quo – as you have when trying to acquire a new customer. So, what are the keys to that...
Customer Retention Conversations – why your customers should stay
It’s time for your customer to renew their agreement with you. As renewal times come, the decision they are going to make is whether or not they should stay with you. The conversation you have at this point is critical and often done incorrectly. Please check out this...
Are your customer retention conversations driving customers away?
Most companies agree that 70 – 80% of their business comes from existing customers. Yet many treat a customer retention conversation the same as a customer acquisition conversation. They need to be different. Check out this video from some additional thoughts....
Not with a Fizzle, but with a Bang!
Olive (played by Emma Stone) in “Easy A” famously said about her video series, “Not with a Fizzle, but with a Bang!” It’s no different when you’re presenting to a prospect, a customer, or even internally. You have to close strong....
Don’t ‘F’ up the middle
What George Lucas said is no different than with a presentation. Just because you open your presentation strong, you’re not home free. Check out this video to make sure you don’t, as George Lucas says, “F up the middle.” For more information?...Connect With David
