David Wallace
What if You Could …
Ideal Customer
Identify your ideal customer with laser-like precision so you only pursued those organizations likely to do business with you?
Move
Deliver
Deliver your message in such a memorable fashion that even if your customer wasn’t ready to move forward for 3, 6, or even 12 months, they would remember your conversation, remember they needed to change, and know they needed to change with you?
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When it comes to achieving your sales goals, do you know what is causing you to fall short?
Download this free eBook to crack open your sales process and make sure the key elements are solidly in place to take you to the finish line faster.
The rules of the game have changed.
B2B Sales are more complicated than ever. Not only do you need to make sure you’re only spending time on those prospects that are a match to your ideal customer profile (you do have an ideal customer profile?), but you need to have the situational fluency to tailor your conversation to your specific circumstance. The old “one-size-fits-all” approach where you engage prospects and customers alike with a provocative and disruptive message doesn’t work. The science of decision-making and extensive research shows that while you must prosecute and contaminate the status quo when you are in customer acquisition mode, that’s the last thing you want to do when in customer retention mode. After all, you’re the status quo, why would you want to disrupt yourself?
If you are experiencing the following then we should talk:
- A bloated pipeline that’s not converting
- Too many dead-end proposals
- Losing business to the dreaded “no decision”
- Smaller average sale size than what you want
- A high cost of sales and not enough ROI
- Ineffective onboarding for new salespeople
- Longer, or lengthening, sales cycles
Start the conversation TODAY:
(414) 375-0253
Questions?
Latest Blog Posts
Find valuable insights and tips in the area of sales on David’s video blog, Wallace’s Words Of Wisdom. Each week, David shares new ideas for creating a better sales C.Y.C.L.E.
Are you solving the wrong problem?
Are you solving the wrong problem? It happens all the time and it can be a crippling business mistake. Please check out this video for more. For more information? Contact me HERE or call me at (414) 375-0253. https://youtu.be/DHHsOHdCfJU
Preference Stability – the first step in reinforcing Status Quo Bias
When trying to retain a customer, you need to do several things. Most importantly, you can't have a conversation with the same intent - disrupting the status quo - as you have when trying to acquire a new customer. So, what are the keys to that retention conversation?...
Customer Retention Conversations – why your customers should stay
It’s time for your customer to renew their agreement with you. As renewal times come, the decision they are going to make is whether or not they should stay with you. The conversation you have at this point is critical and often done incorrectly. Please check out this...
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